General situation
Chifeng Dongrong Cashmere Development (Group) Co., Ltd. was established in April 2001. With a workforce of 1,400 employees, the company occupies a total area of 198,000 square meters, including 137,600 square meters of floor space. It operates 2,586 sets of advanced processing equipment and owns the proprietary brand “Dongli Cashmere.”
Scientific and technological innovation and R&D
Technical strength
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It has declared 55 national patents, won 1 national science and technology Innovation award, 2 industry excellence awards, and participated in the formulation of 12 industry and local standards.
R&d platform
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National high-tech enterprises, specialized new enterprises, was rated as autonomous region level enterprise technology center, industrial design center, engineering research center and China wool textile industry technology research and development center.
Green development and sustainable supply chain
Green certification
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ECOCERT certified "Organic Cashmere International Certification (NOP)", member of the International Sustainable Fiber Alliance (SFA), obtained the ICCAW, SFA evaluation certificate; It has obtained International Organic Cashmere Product Certification (GOTS), Global Recycling Standard (GRS) certification, Organic Content Standard Certification OCS, Good Cashmere GCS certification, and Responsible Wool RWS certification. Awarded national green factory, green product enterprise, autonomous region level green supply chain enterprise.
Environmental protection practice
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Establish a smart sheep raising model of "leading enterprises + cooperatives + herders + Internet breeding platform", and build an organic breeding base for Hanshan white velvet goats. Implement the green concept in the whole life cycle, covering raw material procurement, production, logistics, recycling and other links.
Quality assurance and testing capability
Laboratory system
Cashmere textile Center laboratory has been set up and passed CMA and CNAS certification, equipped with physical laboratory, chemical laboratory, constant temperature and humidity room.
Provide raw materials, yarn, garment testing services, support the industry technical standards and quality tracing process.
Digital transformation and intelligent manufacturing
Intelligent production
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National 3A level "two integration" standard enterprises, to achieve MES system and production line integration, real-time monitoring of the production process. The application of intelligent hanging system, one thing one code big data platform, to build a two-way quality traceability system.
Industrial Internet
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We will build platforms for digital management, networked collaboration, and personalized customization to replace old driving forces with new ones.
Brand strategy and international cooperation
Brand matrix:
Registered 37 trademarks (including 2 international trademarks), "Dongli" was awarded "Inner Mongolia Famous Trademark" and "Inner Mongolia Famous Brand Product".
International cooperation:
Establish strategic cooperation with many top international cashmere brands. Join the World Cashmere and Camel Manufacturers Association (CCMI) and the International Sustainable Fiber Alliance (SFA).
Actively promote and cultivate e-commerce market players to achieve integrated online and offline sales of cashmere products. Make use of the regional brand advantage of "Dongli" cashmere, innovate the production and marketing docking mechanism, and innovate the integrated development mode of "production and marketing, trade, industry and agriculture". Create the F2C model in the field of cashmere, expand the online sales increment of B2B and F2C models, shorten the consumer access link, shape the supply chain in the new environment of the domestic clothing manufacturing industry, and promote industrial innovation and development.
Chifeng Dongrong Group takes scientific and technological innovation as the engine, green development as the background, deepening the layout of the whole industrial chain, creating a world-class cashmere brand, connecting the traditional and modern, local and global, commercial and ecological win-win road with one cashmere, adhering to the mission of "let the world feel the beauty of cashmere", and working together with global partners to write a new chapter of sustainable development of cashmere industry!