Introduction

As one of the leading enterprises in China's cashmere industry, Chifeng Dongrong Group's development is not only a history of enterprise growth, but also a microcosm of the rise of China's cashmere industry. Since the founder Cheng Xudong got involved in the cashmere industry in 1978, he has led the team to work intensively in the field of cashmere. After decades of unremitting efforts, Dongrong Group has gradually developed into a whole industry chain group enterprise integrating cashmere goat breeding, cashmere processing, cashmere products and equipment research and development and sales. Every step of the growth of Dongrong Group is closely related to Cheng Xudong's entrepreneurial process, and his personal struggle and the development of the company complement each other.

Founder's early work experience

Cheng began his early career as a primary school teacher in 1971, studied at Linxi Normal School and joined the Communist Party of China in 1975. After 1978, he entered the Ministry supply and marketing cooperatives and Xinlin Town supply and marketing cooperatives, from the grass-roots salesman gradually promoted to director, secretary and other positions, initial contact with the cashmere industry. Since then, he joined Chifeng City Linxi County Foreign Economic and trade company as general manager, deep cashmere foreign trade. In 1993, he joined Chifeng Foreign Economic and Trade Bureau and head Office, and successively served as business manager, director and deputy director of Cashmere sorting Factory, accumulating rich industry experience and management ability.

Company establishment and initial development

（2000—2010）

February 2000
Chifeng Dongrong Cashmere Products Co., Ltd. was officially established, marking the birth of Dongrong Group.
April 2001
Chifeng Dongli Cashmere Ltd. was established mainly engaged in cashmere washing, non-woolen sorting, cashmere sweater production and sales business, and obtained independent import and export rights to further expand the international market.
In May 2002
Chifeng Rongde Cashmere Products Co., LTD., a joint venture company, was established in cooperation with Italian Schneider Company, mainly engaged in the production, processing and sales of cashmere strips. In February 2005, the company was absorbed and merged by Chifeng Dongli Fluff Products Co., Ltd. to further integrate resources and enhance market competitiveness.
2003
Chifeng Dongli Cashmere Ltd. has completed the technological transformation and upgrading, and built a comprehensive cashmere products enterprise integrating cashmere acquisition, sorting, velvet strip, finished products, inspection, export and sales, which marks an important step in the integration of the industrial chain of the Group.
2004
The company ranks among the top 50 private enterprises in Inner Mongolia Autonomous Region, and has initially established its position in the industry in the region.
2005
Completed the company's first five-year strategic plan, and ranked among the top three in Chifeng in terms of foreign exchange earned from exports, laying a solid foundation for subsequent development.
In March 2006
Established Linxi East Germany Cashmere Products Co., LTD., the business address is located in Chifeng Linxi Industrial Park, to further expand the scale of production.
2007
The introduction of 10 sets of German STOLL computer knitting machine has created a pioneer in the transformation of Dongrong Group from manual knitting to automation, improving production efficiency and product quality.
2008
Start the information construction work, prepare for the development of production process control management system (ERP), and lay the foundation for the digital transformation of enterprises.
2009
The production process control management system (ERP) was officially put into operation, marking that the company has entered the era of information management, and has improved management efficiency and scientific decision-making.
October 2010
Linxi Dongde Cashmere Products Co., Ltd. and Japan FUKAKI jointly established chifeng sunrise fukaki Ltd. to produce and sell woven cashmere scarves, which filled the gap of woven cashmere products in central and eastern Inner Mongolia and further enriched the product line.

Technological innovation and brand building

（2011—2015）

2011
The technical transformation of the cashmere sweater factory and the addition of the German Stoll computer flat knitting machine have increased the cashmere sweater production capacity from 280,000 pieces per year to 500,000 pieces, improving the production capacity and market supply capacity.
2012
Dongli brand store was officially established, broadening the sales channels of Dongli products, marking the official entry of Dongli brand into the domestic market, opening a new chapter in the development of branding.
May 2013
In accordance with the overall planning requirements of the industrial enterprises "retreat from the city to the park" of the Chifeng People's Government, the company moved from the central city to the Hongshan Economic Development Zone of Chifeng City as a whole, which inserted the wings of take-off for the development of the company and opened a new stage of development.
In July 2014
Chifeng Dongshengyi Textile Co., Ltd. was established as a joint venture with New Zealand Chengcheng Group Co., LTD., which filled the gap of cashmere spinning in Chifeng area and further improved the industrial chain layout.
In April 2015
FLZ-2013K air-suction automation equipment independently developed by the company obtained the national invention patent (patent No. Zl201611069333.x), and in the same year, it was identified as the first major technical equipment (set) project in Inner Mongolia Autonomous Region, marking the company has made important breakthroughs in technological innovation.

Sustainable development and talent building

（2016—2020）

2016
It was awarded the title of "National Key Leading Enterprise of Agricultural Industrialization" by 16 ministries and commissions such as the National Development and Reform Commission and the Ministry of Agriculture. • Chifeng Dongrong Cashmere goat breeding professional cooperative was established in Chagan Mulan Sumu, Balin Right Banner, Chifeng City, forming a business model of "leading enterprise + cooperative + farmer", promoting industrial upgrading and rural revitalization. • The establishment of "Dongrong Breeding Sheep Research Institute" with Inner Mongolia Academy of Agricultural and Animal Husbandry Sciences, Italian genetic improvement experts, and Bahrain Right Banner Hanshan Breeding Sheep Farm marked the transformation of Dongrong into a scientific and technological company and enhanced the core competitiveness of the enterprise.
February 2017
• The company obtained the EU standard "Organic Cashmere (GOTS)" certification issued by the French International Ecological Certification Center (ECOCERT), which enhanced the international competitiveness of the product. • In April, Dongrong Group was officially absorbed by the World Cashmere and Camel Wool Manufacturers Association (CCMI) as an international certified member, making Chinese cashmere standards go to the world and enhancing its international influence. • In August, on the occasion of the 70th anniversary of the founding of Inner Mongolia Autonomous Region, the DISCOVERY Channel filmed the whole process of cashmere farming and production in Dongrong Group. The documentary was broadcast in more than 30 languages in 160 countries, attracting wide attention and profound response. • In order to implement the opinions of the autonomous region on revitalizing the cashmere industry and strengthen the development and protection of the cashmere industrial trademark brand, Do
2018
The company invested 4 million yuan in the construction of a sewage treatment plant, so that the waste water discharge can meet the national standard, laying the foundation for the company's green cashmere technology transformation, and promoting the sustainable development of the enterprise.
2019
• In October, "Chifeng Dongrong University" was established, marking a new stage in the construction of corporate culture. • In September, it was recognized as a "national green factory" by the Ministry of Industry and Information Technology, and was recognized as an "autonomous region level engineering research center" by the Development and Reform Commission of the Autonomous Region, further enhancing the green development level and technological innovation ability of the enterprise. • In November, it was recognized as a "national high-tech enterprise", which stimulated the enthusiasm of independent innovation of enterprises and improved the ability of scientific and technological innovation.
2020
• Identified by the Ministry of Commerce as a national "Cashmere foreign trade transformation and upgrading base", which opened a new marketing model of Tiktok e-commerce and promoted industrial innovation and development. • Establish a central laboratory and innovation center, which has become an important carrier for enterprises to carry out applied basic research, fluff detection and common technology research, and enhance the R&D capability of enterprises. • The newly built carding 5 and 6 workshops were officially put into operation, and the capacity of non-plush carding reached 750 tons, further expanding the production scale. • Improve the ERP management system, U8C financial system and WMS warehouse management system, and enhance the level of enterprise information management through the national integration of the two standards. • Through GRS renewable resource certification, GCS "Good cashmere" certification, textile OCS standard certification, SA8000 social responsibili

High quality development and innovation

（2021—2023）

2021
• Won the Chairman's Quality Award of Inner Mongolia Autonomous Region, and played a positive role in company management, brand promotion, quality control, model establishment and integrity construction. • Won the title of "specialized and special new" enterprise in the autonomous region, further improving the level of specialization, refinement and specificity of the enterprise. • Set up a special printing and dyeing factory, and the technology of double-sided printing, cut printing, tie-dyeing, drop dyeing and screen printing has reached the advanced level of the industry. • "Dongli Cashmere" was officially recognized as the "ace factory" by Tiktok E-commerce, laying the foundation for high-quality cashmere products by Tiktok e-commerce. • Obtained the Sustainable Cashmere Standard Certification (SFA), further enhancing the company's sustainable development capability. • Identified as the benchmark demonstration enterprise of Inner Mongolia Autonomous Region, autonomous region c
2022
• Recognized by the Ministry of Agriculture and Rural Affairs as a high-quality development base for agricultural international trade, further enhancing the competitiveness of enterprises in the international market. • The standard plant construction project with a total investment of 200 million yuan was successfully completed, and the new standardized plant was added 34,000 square meters, 88 Storr computer knitting machines were imported, 15 Dao Jing fully formed knitting machines, 15 Dao Jing mini knitting machines, and 1 set of intelligent hanging system was introduced, creating a new Dongli speed of "planning in the year, starting in the year and putting into production in the year". The production capacity of cashmere sweaters reached 2 million after the project was put into operation. • Officially recognized as the "2022 Tiktok E-commerce New Wave Annual Marketing Award" by Tiktok, which opened the diversified growth channels of the Trump factory, increased the private domain
2023
• According to the company's long-term strategic planning, 200 tons of non-plush technical transformation project began construction, eliminated 28 sets (sets) of backward production capacity equipment, and added 28 sets (sets) of visual cashmere joint sorting equipment. • A new cashmere worsted yarn factory, the introduction of Italian worsted spinning equipment 3,000 spints, the project will be completed by the end of 2023, the project will add 200 tons of worsted cashmere yarn after the completion of the project, to fill the gap of worsted cashmere yarn in northern China, the technology has reached the world's leading level. • The establishment of Inner Mongolia Dongrong Agriculture and Animal Husbandry Technology Co., Ltd strengthened the industrial chain and opened a new starting point for the transformation and upgrading of science and technology enterprises.

Conclusion

From the leisurely stroll of Hanshan white cashmere goats to the dazzling bloom of the international fashion stage; From the warm words of herdsmen's fingertips to the quality choices of global consumers, the future will continue to uphold the mission of "let the world feel the beauty of cashmere", promote the sustainable development of the cashmere industry, and provide high-quality cashmere products for global consumers.