Social responsibility
Employee care:
Create a win-win future for enterprises and employees
Always adhere to the "troika" of science and technology, talent and innovation, and successfully rank among the leading technology enterprises in Inner Mongolia Autonomous Region in 2023 with its excellent comprehensive strength. In the process of enterprise development, Dongrong Group attaches great importance to employee care and is committed to creating a good career development environment and work experience for employees. Driven by technology, talent and innovation, it not only realizes the high-quality development of the enterprise, but also provides stable career security and broad space for growth for employees, and truly achieves the win-win development of enterprises and employees.
Get rich together:
Promote sustainable development of cashmere goat farming industry
Actively promote the "enterprise + family farm + farmer cooperative + farmer" cashmere goat breeding base model. This model takes Chifeng Hanshan white goat cashmere, a rare green resource, as the core, and builds a close interest consortium between farmers and herdsmen and enterprises around the traditional ethnic breeding industry, helping rural revitalization and building a bridge for herdsmen to get rich. Through the construction of standardized demonstration pastures and professional cooperatives, the Group has provided technical training and employment opportunities for herdsmen, helping them improve their breeding level and income level.
Cultural inheritance:
Promote the integration of tradition and modernity
In order to realize the innovative development of traditional culture, Dongrong Group actively cooperates with well-known designers at home and abroad to combine traditional handicrafts with modern design concepts. Drawing inspiration from traditional national culture, the traditional pattern, embroidery process and other elements into the design of cashmere products, to create both cultural heritage and modern aesthetic cashmere products. The dissemination and promotion through online short videos and live broadcasts provide a new carrier and new content for the dissemination of traditional culture and cashmere culture.