Industry responsibility

Promote the formulation of industry standards and lead the standardized development of the industry.


Actively participate in the formulation of standards in the cashmere industry, and promote the establishment and improvement of industry norms. In recent years, we have participated in the drafting and revision of 12 industrial, group and local standards, and the standards we have participated in have covered many aspects such as product quality, production process and environmental protection requirements, providing strong support for the standardization construction of the entire cashmere industry. In 2017, Dongrong Group joined the "CCMI" member organization of the World Cashmere Manufacturers Association, and is a member of the Animal Welfare ICCAW and Sustainable Fiber Alliance (SFA), which has improved the international voice and made Chinese cashmere standards go to the world.

Practice the principles of sustainable development and build a green industrial chain.


Dongrong Group runs the concept of sustainable development through the whole industrial chain, and is committed to creating a green and environmentally friendly cashmere industry ecology. It has formulated a green supply chain management evaluation standard for cashmere enterprises and implemented a green evaluation system for the whole life cycle of cashmere products. From raw material procurement, production and processing to product sales and recycling, every link strictly follows green standards.

Promote the construction of transparency and establish a benchmark of trust in the industry.


Dongrong Group actively promotes product information transparency, and realizes barcode, RIFD process flow and quality tracking and control from raw material source to finished product production. Each product has a detailed production record, including the producer, production time, raw material batch and origin information, you can get the complete information of the product by scanning the QR code.

We will promote industrial upgrading and coordinated development of industrial chains.


Give full play to the leading role of leading enterprises in the industry, and actively promote the digital transformation and intelligent upgrading of the cashmere industry. Through the construction of high-end cashmere textile digital factory, the group introduced advanced intelligent equipment and information management system, and realized the automation, intelligence and high efficiency of the production process. At the same time, Dongrong Group also helps upstream and downstream enterprises to improve their technical level through technology sharing, cooperative research and development, promote the coordinated development of the industrial chain, and promote the entire cashmere industry to high-end and intelligent direction.